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Conference News |Dubai |
Staff Reporter | Sunday, February 17, 2008
New eyewear fashion show brings a touch of glamour
to Dubai
(Dubai Health & News)
International fashion brands will premier some of their latest eyewear
collections at this week's Vision-X Dubai 2008, the region's leading business
platform and conference for the optical and ophthalmic industry.
With strong demand for the latest in fashion frames and sunglasses in
the region, leading companies are increasingly viewing the Middle East,
and Dubai in particular, as a key strategic location to promote major
collections.
Dubai World Trade Centre, organiser of Vision-X Dubai 2008, is
introducing a number of new visitor features, including the inaugural
Vision-X Dubai Fashion Show. This prestigious event will run twice daily
throughout the exhibition from 18-20 February 2008, showcasing new eye
wear collections from a number of top international brands.
Trixee Loh, Exhibitions General Manager, Dubai World Trade Centre, said:
"By launching the Vision-X Dubai Fashion Show, this new interactive
element provides exhibitors with an important platform to demonstrate
their latest collections to industry visitors. Ongoing innovations such
as the fashion show help to increase the visitor experience as well as
reinforce the strategic positioning of the event for the entire
industry."
Egma Lens Factory will present new collections from Porsche Design and
Rodenstock whilst Puma and Lacoste will be unveiled by Euphoria Trading.
Concluding the programme is PMI showcasing Davinci, Venecia, Rudy
Project and Serengeti Eyewear.
As part of Vision-Lifestyle, a new sub-brand of Vision-X Dubai that
caters specifically to the fashion industry, the catwalk shows will take
place at 12 noon and 4 pm on the first two days (18-19 February) and 12
noon and 2pm on the 20 February.
Pernhard Westerhoff, Sales Manager of International Distribution
Partners, Rodenstock, Platinum Sponsor commented: "Rodenstock has
experienced remarkable growth in the Middle East, offering a unique line
of spectacles that emphasise personal character and style. Vision-X
Dubai, with its innovative platform and unique understanding of the
industry's needs, remains the leading regional optical event on the
business calendar."
Alongside the high fashion and daring designs, Vision-X Dubai will also
focus on the medical and healthcare sides of the optical and ophthalmic
industry. The dedicated new sector, Vision-Opticare will facilitate the
needs of medical and technical professionals in the mid-level eye care
industry, showcasing the latest in ophthalmic, optometric and technical
equipment, instruments and machinery.
Running alongside the exhibition will be the only specialised optometry
conference in the region, the Vision-X Dubai Conference, which takes
place from 19-20 February 2008 at Dubai International Conventional and
Exhibition Centre, co-organised by DWTC and the Emirates Medical
Association Ophthalmic Society (EMAOS).
For more information about Vision-X Dubai and the conference, visit www.vision-x.ae
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High-end fashion set to go on display at
Vision-X Dubai 2008
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