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Dubai | December 16, 2006
Visitors throng Mother Baby & Child Show on
first day
By Debasree
S., Contributing Editor
(ArabMedicare.com) The UAE Minister of Social Affairs, Ms.
Mariam Mohammed Khalfan Al Roumi, inaugurated the Mother, Baby and Child
Show 2006 (14-16 December) at the Zabeel Hall, Dubai International Exhibition and
Convention Centre, setting in motion, three days of
fun-filled and edutainment activities, carefully crafted to offer
parents and children an insight into the latest trends into the
worldwide healthcare industry.
The show which has attracted more than 120 local and international
brands from the childcare industry, also features special awareness
campaigns being conducted by the Ministry of Education and Youth,
Ministry of Health and lectures by healthcare experts to offer tips to
parents about the importance of breast-feeding, car safety, nutrition
and treatment of common symptoms like cold, fever etc.
New products that were also launched on the fist day of the show, with
Tefal, manufacturers of the electronic babycare products, launching
their Aroma Humidifier, to control the humidity within a room and make
breathing easy for children suffering from asthma.
Wyeth, baby milk producers, also chose the occasion to introduce a
helpline, the Wyeth Gold Careline for mother struggling to gain
information and valuable tips about the child's health and nutrition.
For the first time in its history, the show organizers, The Main Event (TME),
has brought in animated characters like the Ninja Turtle and Barney, who
are performing live on stage on each of the day of the show, inspiring
children to develop the essential virtues -- sharing , caring imagining,
dancing and learning - imperative for their personal development.
"The show is an ideal platform for retailers, pharmaceutical
companies, health institutions and care-givers to come together and
share information, embracing a wholesome approach to family and
childcare," said Ms. Roumi.
Speaking at the inaugural session, the UAE Social Affairs Minister
lauded the efforts of the organizers in trying to educate parents and
care-givers in the areas of health, education, safety, nutrition and
entertainment. "The goals of the conference coincide with that of
the UAE Social Affairs Ministry in providing a safe, secure and healthy
environment for children who are the future of the nation."
"Our aim is to support the local community by raising awareness on
issues concerning parenting and childcare with free workshops,
demonstrations blending them with fun and entertaining activities",
said Ms. Shannon Norris, Exhibition Director, TME.
The show is being sponsored by Wyeth Gold, Aventis, New Boy, Nivea,
Sebamed, Fuji Film, MSN Arabia, Parent Plus, All Woman, Aquarius,
ArabMedicare.com, YummyMummy, Health & Nutrition and Good Living.
One of the highlights of the show is the Progress Zone for babies and
toddlers where children can play while they learn. Mothers can make
effective use of the Sudocrem Baby Changing and the Nestle Feeding Area.
International cosmetic company, Nivea, has set up a stall providing
mothers a free makeover after the stress during pregnancy while
childcare products manufacturer Mothercare is offering visitors the
"Pushchair Assault Course" in a very practical "try
before you buy it" concept.
The most attractive feature of the fun-packed show is the series of
competitions and attractive prizes lined up for the visitors. The
Channel 4 FM is transmitting daily live links and listeners will be
given a chance to win prizes ranging from Maclaren strollers, Ski Dubai
passes, beauty products, vouchers from health and fashion brands. The
star prize includes two return tickets between Dubai and London,
courtesy Virgin Atlantic.
Source: ArabMedicare.com
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